Message from the CEO

 

Welcome to CarWax, and thank you for considering us for your vehicle protection and cleaning requirements.  CarWax currently has 70 franchises providing paint protection and surface cleaning systems.  We operate in a number of areas including being a supplier of American Formulations for car care and protection products, as well as paint protection systems for other land and sea vehicles.  We also provide deep level interior and exterior cleaning, carpet and vinyl protection systems, auto rust prevention systems and sound insulation packages.  At the same time, we can also provide you with repairs to bodywork and paint, both large and small, window and hood protective films, as well as providing glass coating applications to protect against rain and other weather conditions.  Having opened our first franchise in 2002, we now have operators in Istanbul, Ankara, Antalya, Nevsehir,Tokat, Batman, Mugla, Cannakkle, Gebze, Kocaelli, Kirikkale,  Mersin, Bolu, Zonguldak, and Amasya so can be found across Turkey.  We also have international operations in TRNC, Kazakhstan, Almaty, Nigeria and Lagos.  Our expansion plans are still ongoing, and we are focused on growth and development of the business and all our highly trained staff.

Our aim is to increase our number of franchises to 70 in the next few years, by increasing our operations abroad, based on the revenue comparisons achieved in our Turkish locations.  The system that we operate has been developed over several years and is now well-established.  All of our franchises receive ongoing training and technical assistance, as well as marketing training and advice after initial set-up.  In addition, we guarantee that only specially manufactured products and application techniques and equipment are used across all our franchises.  In other words, you can be assured that only CarWax patented products and chemical formulas will be used when you visit one of our franchises.  In terms of marketing support, we provide our franchisees with support for advertising (both digital and print media) when a new franchise is opened and this is combined with a unique online portal that enables the station, through a unique password to access information about products and customer information, and connect with other franchisees both in Turkey and around the world, to share good practice and knowledge. More information about our franchise programme can be found on this website.

 I would also like to thank our existing franchisees for all their hard work in building up the CarWax family and those who are going to join us in the future, I look forward to working with you.  I would also like to thank our loyal customers across all our stations who recognise the professionalism and quality of the work done by our CarWax staff.

M Mumcu

CEO

SUCCESS STORIES

From humble beginnings to an international franchise.

The CarWax family grew from the shared goals of two brothers from Tatvan Mustafa and Erkan Mumcu, and their father, Hayrettin Mumcu.   Mustafa was born in Tatvan in 1974 and graduated in Business Administration at Boğaziç.  Erkan, born in 1979, graduated from Kocaeli University with a degree in Electrics and Electronics.

While his sons were completing their education, Hayrettin Mumcu, who had always had an interest in the car cleaning sector, read an article in the Economist, regarding auto cleaning, maintenance and protection services and recognised that there was an opportunity to develop the sector in Turkey.  In 1989 he opened the Öğretmen Teachers Car Wash and Maintenance Service Company Erenköy using new technologies for paint surface polishing and protection services.  Growth was immediate and positive, and in 1990, Mustafa and Erkan took on the management of the organisation, with a goal of developing and expanding a wide franchise network under the brand name CarWax.

The CarWax family grew from the shared goals of two brothers from Tatvan Mustafa and Erkan Mumcu, and their father, Hayrettin Mumcu.   Mustafa was born in Tatvan in 1974 and graduated in Business Administration at Boğaziç.  Erkan, born in 1979, graduated from Kocaeli University with a degree in Electrics and Electronics.

While his sons were completing their education, Hayrettin Mumcu, who had always had an interest in the car cleaning sector, read an article in the Economist, regarding auto cleaning, maintenance and protection services and recognised that there was an opportunity to develop the sector in Turkey.  In 1989 he opened the Öğretmen Teachers Car Wash and Maintenance Service Company Erenköy using new technologies for paint surface polishing and protection services.  Growth was immediate and positive, and in 1990, Mustafa and Erkan took on the management of the organisation, with a goal of developing and expanding a wide franchise network under the brand name CarWax.

All of our franchises are based on recognition of the shared vision of CarWax and the desire to represent the brand in the most positive way, adhering to our corporate values of high standards of service quality and 100% customer satisfaction.  These are the things which distinguish us from our competitors : professional operating systems, the overall service concept and corporate structure are what has made CarWax one of the leading companies in the car care sector.  We know that a major problem in the industry is service and product quality, but with the CarWax programme we know that all our customers can reap the benefits of being able to use any CarWax franchise because a customer of one franchise, is a customer of all franchises, including discount programmes and special offers which are fully transferable across each franchise.  Our longer term goals are to continue to build the CarWax brand and franchise programme across Turkey and abroad, and as part of this expansion we are also developing training programmes to provide certified, professional staff to deliver the CarWax goals at our franchises.

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